Booth number: E1
Brand Description: Specialized Bicycle Components was founded by Mike Sinyard in 1974 by riders for riders. Based in Northern California with locations around the world, the private company focuses on functional and technically advanced products that enable every rider to perform at their best.
Event & Activity Program: Ride Outs, Meet & Greets, Introduction of a bike, activations with athletes at the booth
Special Guests: Lucas Huppert & Sofia Wiedenroth
