Booth number: A2
Brand Description: At PEARL iZUMi, we believe that cyclists are born to break away — to carve their own path and embrace the freedom only a bike ride can bring. That craving for adventure, the deep connection to your surroundings, and the pure focus on the ride — it’s all part of our shared DNA. Our mission is simple: to support you on every ride, whether short or long. We take care of the smallest details in your gear, so you can focus on the bigger picture — the scenery, the moment, and the freedom of riding itself. We’re here to inspire a spirit of freedom, performance, and a lifelong love of cycling — not just for today’s riders, but for the generations to come. And we’re committed to making a positive impact on people, communities, and the planet. What drives us? Five core values that shape every decision we make. You’ll find them etched into the floors and walls of our headquarters — but more importantly, in the heart of every PEARL iZUMi employee.
Event & Activity Program: We’re excited to welcome you to our stand, where we’ll be proudly presenting an exclusive preview of our 2025 collection — a fresh lineup of high-performance cycling apparel designed to elevate every ride, from the daily commute to epic adventures. Alongside this, we’re also showcasing our CUSTOM line, where innovation meets individuality. Whether you're a team, club, or brand, our custom solutions allow you to create fully personalized cycling gear tailored to your unique identity and performance needs. And that’s not all — we’re offering direct B2C sales at the stand, giving you the chance to shop a curated selection of PEARL iZUMi gear on the spot. Discover new styles, grab your favorites, and take a piece of the ride home with you!
