Booth number: B1
Brand description
SHER represents the perfect balance of performance and style for the modern female cyclist. Made in Italy, the collection combines sophisticated lines, technical fabrics and refined details with a contemporary sense of sporting elegance. Designed for road, gravel and mountainbike riding, SHER garments feature carefully engineered materials and an exclusive female-specific chamois pad with antibacterial and antifungal properties. The result is cycling apparel created for active women who ride with passion and want to feel confident, comfortable and stylish on every ride.
Activities
- Daily, 2:00 pm: Workshop on saddle pain in female cyclists.
- Saturday, 2.5.: SHER Community Ride with Eva Lechner, 8:30 am
- Sunday, 3.5.: Yoga for cyclists with Steffi, 9:00 am
Special Guests at the booth
Eva Lechner, Italian pro cyclist and former XC World Championship silver medalist
