Booth number: D19
Brand description
Rudy Project is an Italian performance brand specialized in technical eyewear, prescription sports solutions, and helmets for endurance disciplines. For over 40 years, the company has focused on one principle: performance starts in your head—where vision, protection, and decision-making define outcomes under load.
Products are engineered for real conditions: changing light, speed, fatigue, and environmental stress. From advanced lens platforms to fit engineering and helmet–eyewear integration, every solution is designed to improve visual clarity, stability, and protection during effort.
Rudy Project combines scientific research, athlete validation, and Italian design to deliver reliable performance over time. Its Sport Rx expertise extends precision vision correction into sport, while the Ride to Zero approach focuses on durability, repairability, and responsible product lifecycle.
Used by professional teams and endurance athletes worldwide, Rudy Project stands for functional engineering, optical precision, and long-term reliability.
Activities
Aperitivo Saturday 17:30 pm
Special Guests at the booth
Metallurgica Veneta
