Booth number: A3
Brand description
NASR is an Italian technical apparel brand born in Trentino, founded with the goal of redefining the concept of performance in outdoor sports. The name itself – New Age Sport Racer – reflects a contemporary vision of sport: multidisciplinary, evolving, and result-oriented.
The brand stands out for its cross-disciplinary approach, combining cycling, alpine skiing, and water sports, creating technical garments designed for athletes who experience sport as a continuous challenge, in every season.
At the core of NASR lies a clear and uncompromising philosophy: no compromises on performance. The brand targets determined athletes for whom training, effort, and constant improvement are an integral part of their lifestyle. “No room for tourists” is not just a claim, but a precise positioning: NASR is made for those who approach sport with a competitive mindset and a strong focus on results.
The brand’s identity is rooted and developed in the Trentino region, a natural environment ideally suited for endurance and outdoor disciplines, and translates into technical products developed through a short supply chain.
Alongside its products, NASR builds a strong community dimension through the NASR Team project: not just a team, but a true “clan” of athletes and enthusiasts who share values of belonging, discipline, and performance-driven mindset. In cycling, this vision takes shape through activities ranging from road cycling to mountain biking and gravel, with participation in high-level competitions and a growing presence in the sports scene.
NASR therefore represents an ecosystem that integrates technical apparel, sports culture, and community, with the ambition of supporting a new generation of advanced athletes: fast, versatile, and driven by continuous improvement.
Activities
At the NASR stand, visitors will be able to discover and purchase a selection of technical apparel designed for those who live sport with no compromises.
On Friday morning, we will unveil our new bike collection in a world premiere: a line developed to push performance and technicality to the limit, with the unmistakable NASR DNA.
Throughout the event, the stand will turn into a true testing ground: open challenges will put participants to the test, with NASR gadgets up for grabs for those who prove they have what it takes.
