Booth number: D14
Brand description:
Mips® technology is designed to provide added safety in the event of an oblique impact to the head. Oblique impacts are those in which the head strikes an object or surface at an angle, rather than straight-on. These types of impacts can cause the head to rotate upon impact, which can lead to injury to the brain.
The Mips® system works by adding a low-friction layer within the helmet, known as the Mips layer. It allows the head to move slightly within the helmet upon impact. This movement is designed to help redirect rotational motion from certain impacts away from the head. This is intended to help reduce the risk of brain injury.
The Mips® system is used in many helmet types and by more than 150 brands.
Activities: Visit Mips everyday to learn what goes into the science of implementing the Mips safety system into your favorite helmet brands. Welcome to the world of Mips, take a lab tour through virtual reality and see some of the worlds best riders helmets and hear why they choose to ride with Mips equipped helmets. On top of this you’ll have the chance to win a Mips helmet bag.
