Booth number: D30
Brand description:
Alé Cycling is an Italian brand specializes in creating high-quality cycling apparel. Their collections, designed for both men and women, caters to all seasons and disciplines. Their technical garments combine the essence of Italian craftsmanship with bold designs, innovative materials, and cutting-edge textile engineering. Alé is a partner of prestigious events like the UAE Tour, the Lloyds Bank Tour of Britain, the Tour of the Alps and the Union Européenne de Cyclisme (UEC). Alé also supports numerous cycling teams, such as Team Bahrain Victorious, the women’s team Fenix Premier Tech, the British, Danish, French and Slovenian Cycling Federations. These collaborations allow Alé to receive constant feedback, which is essential for continuously improving their products and offering high-quality customized apparel to amateur teams as well.
Activities: cycling apparel expo and PR activities
Special Guests at the booth: Aurora Fontanari @blondiebike